Fitness CRM That Turns Trials Into Members and Keeps Them Renewing
Track every lead, trial and member in one place. Book tours, follow up until they join and flag renewals before they lapse.
14-day free trial of Professional, no credit card required.
Peak Fitness · Trial Inquiry
Stage: Tour Booked
Inquiry received
Web form created a lead
Owner assigned
Routing rule, by source
Tour booked
Booking page, on the Meetings calendar
Post-tour follow-up due
Assigned to the sales rep
Check-in sequence queued
Starts after joining
What Is a CRM for Fitness?
A CRM for fitness keeps every lead, trial, tour and member in one place. It tracks the relationship from first inquiry to renewal, while class schedules, door access and billing stay in your gym software.
Follow Every Member From Guest Pass to Renewal
One record per person, from the first form to the day they refer a friend.
KudosCRM is a CRM, not gym management software. Keep class schedules, door access and membership billing in your gym software.
Why Do Trials Never Become Members?
Three gaps cost gyms the most, and each one has a fix inside the CRM.
Challenge
Trial guests never convert because nobody follows up
How KudosCRM Helps
Routing assigns an owner to every new lead. Tasks and email sequences keep the follow-up going until they decide.
Challenge
Memberships lapse quietly
How KudosCRM Helps
Store the renewal date in a custom field, set a reminder task and enroll lapsing members in a sequence.
Challenge
Referrals from happy members go uncaptured
How KudosCRM Helps
Tag referred leads and keep the lead source on each record, then review sources in Channels.
See Every Prospect by Stage Before They Join Another Gym
Drag each lead from trial to tour to member. Cards that sit too long get flagged.
A pipeline for each offer
Run memberships, personal training and corporate deals in separate pipelines with their own stages.
Rot flags on aging cards
A quiet prospect stands out before they go elsewhere.
Saved views and bulk actions
Open my trials this week in one click, then bulk-move or reassign.
Renewals Due
IllustrativeA saved view on a custom date field.
Catch Renewals Before Memberships Lapse
Three steps keep your renewal list in front of the team.
Add a renewal date field
Create a date custom field on contacts and fill it when a member joins.
Save a view for the next 30 days
Filter by that field so the team sees who renews soon.
Set the follow-up
Create a reminder task, or enroll the segment in an email sequence.
Turn Happy Members Into Your Best Lead Source
Know which members, channels and campaigns bring in the next sign-up.
Tag Every Referral
Tag referred leads from one shared library, so the list is easy to filter.
ContactsLet Automation Handle the Follow-Up Busy Teams Forget
Automations are no-code workflows. Pick a trigger, add conditions, then add actions that fill in record details for you.
A new inquiry arrives
Start the workflow from an event, such as a new lead.
The lead comes from a given source
Add conditions so the workflow only fires when it should.
Assign the owner and create the first-contact task
Actions pull in record details with merge variables.
Dry-Run Before You Switch On
Test every edit first, then flip the status toggle once the result looks right.
Every Run Is Logged
Inspect each run, see what failed, fix the cause and retry.
Route Inquiries to the Right Coach or Sales Rep
Rules match on source, lifecycle stage or title and assign the owner automatically.
Book Tours and Trial Classes Without the Back and Forth
Prospects want a time that suits them. Keep tours on one calendar and past leads in view.
Booking Pages for Tours and Trials
Create event types such as a gym tour or a trial class. Prospects pick an open slot and can reschedule or cancel themselves.
Explore MeetingsSequences for Follow-Up
Enroll leads in a multi-step sequence, with delays between steps and a funnel from opens to meetings.
Explore Email SequencesTasks and Reminders
Set a reminder on any task, and use My Day to see which calls and follow-ups are due today.
Explore Task ManagementPricing
What Does KudosCRM Cost for a Fitness Business?
Per seat, published, with a 14-day Professional trial and no card. Independent trainers start on Free or Basic. Gyms running several pipelines choose Professional.
Free
Independent trainers
$0 forever
Up to 3 seats, no card
- 3 seats and 1,000 contacts
- 1 pipeline, 10 custom fields
- 50 Kudos AI messages a month
- Community support
Basic
Small studios
$9 /seat/mo
Billed yearly · $12 monthly
- Up to 25 seats, 25,000 records
- 3 pipelines, 50 custom fields
- 1,000 automation runs a month
- Email support in 24–48 hours
Professional
Growing gyms
$24 /seat/mo
Billed yearly · $29 monthly
- Unlimited seats and pipelines
- 250,000 records, unlimited custom fields
- 25,000 automation runs, 2,000 AI messages per seat
- Priority support within 8 hours
Enterprise
Multi-location groups
$49 /seat/mo
Billed yearly · $59 monthly
- Unlimited records
- 250,000+ automation runs
- Highest AI allowance, bring your own key
- Dedicated success manager and SLA
Per seat per month. Kudos AI Boost adds $10 per seat. Calling and VoIP adds $15 per seat.
CRM for Every Kind of Fitness Business
Studios and multi-location chains both grow on fast follow-up and steady renewals.
Integrations
Works with the Tools You Already Use
Connect Gmail or Outlook so member email lands on the right record, Zoom for virtual consults, and Slack for alerts. Chatra brings website chat into the same CRM.
See All Integrations
FAQ
Frequently Asked Questions
Start free today
Keep Every Inquiry, Tour and Prospect in One CRM
Capture the inquiry, book the tour and follow up until the member joins.