Education CRM: Take Prospects From First Inquiry to Enrollment
Nurture prospects, track applicants through each admissions stage and see pipeline health live, without dropping a follow-up on a long cycle.
14-day free trial of Professional, no credit card required.
State Valley College · Prospect
Stage: Applied
Inquiry received
Form created a lead
Counselor assigned
Routing rule, by source
Campus visit booked
Booking page, on the Meetings calendar
Application follow-up task due
Assigned to the counselor
Deadline reminder sequence queued
Starts before the deadline
What Is a CRM for Education?
A CRM for education keeps every prospect, applicant and enrolled student contact in one place. It tracks the admissions journey from the first inquiry to enrollment, while student records and the application portal stay in your student information system.
Fall Intake Nurture Sequence
IllustrativeNurture Prospects Through a Long Admissions Cycle
Admissions takes months. Sequences and reminders keep every prospect warm until they apply.
Enroll a segment in a sequence
Pick a saved segment and set the steps and delays between them.
Track opens, replies and meetings
Each sequence shows how many prospects engaged.
Add a personal call
A reminder task puts the counselor's call on their list.
Why Do Admissions Teams Lose Prospects Before They Apply?
Long cycles and scattered tools are the usual causes. Here is how KudosCRM fixes each.
Without a CRM
Leads and accounts scatter across tools
Reps forget follow-ups on long cycles
Leadership cannot see pipeline health
With KudosCRM
One record per person
Sequences and reminders keep nothing idle
Live dashboards and a funnel
Track Every Applicant Through Your Own Admissions Stages
Create the stages your office uses and drag each applicant forward. Cards that sit too long get flagged.
Know Every Applicant's Story Before the Counseling Call
Open one record to see the form responses, emails, notes, tasks and meetings. Custom fields hold what your office needs to know.
Reach the Right Prospects for Each Program and Intake
Save a segment once, then reuse it for sequences and email campaigns.
Build the segment
Filter by stage, score, source or tags, with a live match count as you edit.
Enroll or send
Sequences enroll from segments, and email campaigns send to them.
Score the strongest
Scoring rules put engaged prospects at the top of your list.
Segment: Fall Intake Leads
IllustrativeAdmissions Funnel
IllustrativeSee Where Applicants Drop Off, in Real Time
The funnel reads your actual leads, so an empty stage really is empty.
Watch the funnel
The Growth overview shows your funnel and top sources.
Check source quality
Open Channels when a source's quality looks off.
Forecast the intake
Weighted forecasts use each stage's win probability.
Let Automation Handle the Follow-Up Busy Teams Forget
Automations are no-code workflows. Pick a trigger, add conditions, then add actions that fill in record details for you.
A new inquiry arrives
Start the workflow from an event, such as a new lead.
The lead comes from a given source
Add conditions so the workflow only fires when it should.
Assign the owner and create the first-contact task
Actions pull in record details with merge variables.
Dry-Run Before You Switch On
Test every edit first, then flip the status toggle once the result looks right.
Every Run Is Logged
Inspect each run, see what failed, fix the cause and retry.
Route Inquiries to the Right Admissions Counselor
Rules match on source, lifecycle stage or title and assign the owner automatically.
Book Campus Visits and Info Sessions Without the Back and Forth
Prospects want a time that suits them. Keep visits on one calendar and past leads in view.
Booking Pages for Visits
Create event types such as a campus tour or an info session. Prospects pick an open slot and can reschedule or cancel themselves.
Explore MeetingsSequences for Follow-Up
Enroll leads and past applicants in a multi-step sequence, with delays between steps and a funnel from opens to meetings.
Explore Email SequencesTasks and Reminders
Set a reminder on any task, and use My Day to see which calls and follow-ups are due today.
Explore Task ManagementPricing
What Does KudosCRM Cost for an Admissions Team?
Per seat, published, with a 14-day Professional trial and no card. Small programs start on Free or Basic. Institutions running several pipelines choose Professional.
Free
Small programs
$0 forever
Up to 3 seats, no card
- 3 seats and 1,000 contacts
- 1 pipeline, 10 custom fields
- 50 Kudos AI messages a month
- Community support
Basic
Single campuses
$9 /seat/mo
Billed yearly · $12 monthly
- Up to 25 seats, 25,000 records
- 3 pipelines, 50 custom fields
- 1,000 automation runs a month
- Email support in 24–48 hours
Professional
Growing institutions
$24 /seat/mo
Billed yearly · $29 monthly
- Unlimited seats and pipelines
- 250,000 records, unlimited custom fields
- 25,000 automation runs, 2,000 AI messages per seat
- Priority support within 8 hours
Enterprise
Multi-campus groups
$49 /seat/mo
Billed yearly · $59 monthly
- Unlimited records
- 250,000+ automation runs
- Highest AI allowance, bring your own key
- Dedicated success manager and SLA
Per seat per month. Kudos AI Boost adds $10 per seat. Calling and VoIP adds $15 per seat.
CRM for Every Kind of Education Team
Small programs and multi-campus groups both win on fast replies and steady follow-up.
Integrations
Works with the Tools You Already Use
Connect Gmail or Outlook so prospect email lands on the right record, Zoom for info sessions, and Slack for alerts. Chatra brings website chat into the same CRM.
See All Integrations
FAQ
Frequently Asked Questions
Start free today
Keep Every Prospect, Applicant and Visit in One CRM
Nurture the prospect, book the visit and track the applicant to enrollment.