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Audiences

Segment your leads once — use it everywhere

Build a filter-based audience from the attributes that matter — industry, country, company size, score, title, intent — and it resolves to a live lead segment. The same audience drives the size you preview, the recipients you send to, and the lookalikes you grow from. No exporting, no drift.

Part of Growththe Optimize & Grow stage where sequences, campaigns, discovery, and referrals loop back into pipeline.See the full stage

Six filters, real targeting

Combine industry, country, company size, lead score, title, and intent into an audience that picks out exactly the leads you mean — not a hand-maintained static list that's wrong by next week.

Always a live segment

An audience resolves to a live lead query, so as new leads match (or stop matching) the segment updates itself. The size you preview is the size you send to.

Grow it with lookalikes

Spin a lookalike audience off one that's working, with cycle guards so chained audiences never loop on themselves — a clean way to widen reach without starting over.

How it works

Every part, explained.

1

Choose your filters

Pick from six attributes — industry, country, company size, lead score, title, and intent — and combine them into the segment you want to reach.

2

Preview the live size

The audience resolves against your leads immediately, so you see the real count and a preview of who's in it before you commit to anything.

3

Save the audience

Name and save it. It stays a live query — not a frozen snapshot — so it reflects your current leads every time you open it.

4

Send a campaign to it

Point a bulk email campaign at the audience. The same definition that sized and previewed it is the one that resolves the recipients — one source of truth, no mismatch.

5

Spin up a lookalike

Seed a lookalike audience from one that's converting, with cycle guards so chained audiences can't reference themselves into a loop.

6

Reuse without re-building

Reuse the audience across campaigns over time. An audience that's in use is guarded from deletion, so a live campaign never loses its recipients out from under it.

Deep dive

Everything that's in the box.

Six-attribute filtering

Industry, country, company size, lead score, title, and intent — combined into a single audience definition.

Resolves to live leads

An audience is a live query over your leads, so it updates as leads match or fall out — never a stale exported list.

Size & preview built in

See the real count and a preview of the members before you send, so there are no surprises about who's included.

One source of truth

The same audience definition powers the size, the preview, and the actual campaign recipients — they can't disagree.

Lookalike audiences

Seed a new audience from an existing one to widen reach, with cycle guards that prevent self-referential loops.

Reusable across campaigns

Build an audience once and reuse it for every campaign that targets that segment, instead of rebuilding the filters each time.

Safe by default

Unknown or unsupported filters are skipped rather than erroring, so an audience under-reports gracefully instead of failing.

Delete-guarded when in use

An audience that a campaign is using can't be deleted out from under it, so live sends never lose their recipients.

KudosCRM vs. the old way

A different league.

KudosCRM
Spreadsheet / legacy CRM
How a segment is defined
A live filter over your leads that updates itself
A static list you export, edit, and re-import by hand
Size vs. who you send to
One definition powers preview, size, and recipients — they always match
A preview in one tool and a send list in another that drift apart
Growing reach
Seed a lookalike from a working audience, cycle-guarded
Manually copy filters and hope you didn't miss one
Safety
Unknown filters skipped; in-use audiences can't be deleted
A bad filter breaks the export; a deleted list breaks the send

Works with your integrations

Connect the tools that power this in KudosCRM.

FAQ

Frequently asked

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