Source Attribution
Know which sources actually produce revenue
Every lead is attributed to its source and UTMs automatically, so you can see not just how many leads a source drove, but how good they were and how much revenue they became. Enter ad spend to get cost-per-lead — and we're honest about what's manual versus automatic.
Attribution that just happens
Every lead resolves its source and captures UTMs automatically on creation — no manual tagging, no rep guessing where a lead came from after the fact.
Volume and quality by source
See how many leads each source produced and how good they were — average score and MQL-to-SQL progression — so you can tell a firehose of junk from a trickle of gold.
Revenue tied back to source
Won revenue and open pipeline roll up by source from the attributed deals, so the question isn't just "which source is loudest" but "which source actually closes."
How it works
Every part, explained.
A lead arrives with context
When a lead is created — from a form, an import, a referral, or discovery — it carries the UTMs and referrer that came with it.
The source is resolved automatically
KudosCRM resolves the lead's source on creation from those signals, so attribution is set the moment the lead exists, not patched in later.
Volume rolls up per source
Each source accumulates its lead count over time, computed live from the leads actually attributed to it.
Quality is measured, not assumed
Average lead score and MQL-to-SQL progression per source show whether a channel sends leads that actually qualify.
Revenue closes the loop
Won revenue and open pipeline from each source's deals roll up to the source, so you can rank channels by what they produce, not what they promise.
Add spend for cost-per-lead
Enter a source's spend and KudosCRM computes cost-per-lead against its attributed volume. (Spend is manual today — see the FAQ on automated ad-spend sync.)
Deep dive
Everything that's in the box.
Automatic source resolution
Each lead resolves its source on creation, so attribution is set from the start without manual tagging.
UTM capture
UTM parameters and referrer are captured with the lead, so campaign-level attribution is there when you need it.
Lead volume by source
Per-source lead counts computed live from the leads actually attributed to each source.
Lead quality by source
Average score and MQL-to-SQL progression per source, so you can compare channels on quality, not just quantity.
Won revenue & pipeline by source
Revenue from won deals and open pipeline roll up to the source, tying channels to outcomes.
Manual spend → cost-per-lead
Enter a source's spend and get cost-per-lead against its attributed volume — useful even before any ad connector exists.
On the same spine
Attribution lives on the lead and deal records, so source data agrees with the rest of your reporting instead of living in a separate analytics tool.
Feeds capture & campaigns
Source data closes the Growth loop — informing which channels to double down on and which audiences to build.
KudosCRM vs. the old way
A different league.
Keep exploring
Related features.
Works with your integrations
Connect the tools that power this in KudosCRM.
FAQ
Frequently asked
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