Email Campaigns
Bulk email campaigns, sent from your CRM
Send a campaign to a segmented audience and watch it actually land — real open and click tracking, bounce and spam handling, one-click unsubscribe, and a suppression list. Built on the same record as the deal, so a reply is a lead, not a metric in a separate tool.
Send to the right segment
Pick a filter-based audience and send through your connected provider — SendGrid, Gmail, or SMTP. The campaign goes to a live lead segment, not a stale CSV you exported last quarter.
See what actually landed
Real open and click tracking rolls up per campaign — privacy-aware, so Apple Mail Privacy Protection opens are excluded rather than inflating your numbers. The analytics are computed counts, not zeros.
Compliant by default
Every send carries RFC 8058 one-click unsubscribe and List-Unsubscribe headers, and opt-outs hit a real suppression list — so you stay off blocklists and respect the inbox.
How it works
Every part, explained.
Build the audience
Start from a filter-based audience — industry, country, company size, score, title, or intent — that resolves to a live lead segment. The same audience powers preview, recipients, and reporting.
Design the email
Compose in the drag-and-drop MJML builder (responsive and Outlook-safe) or paste your own HTML. Kudos AI can draft or rewrite the copy and suggest subject lines.
Send through your provider
The campaign dispatches in batches through your connected email provider — SendGrid, Gmail, or SMTP — with List-Unsubscribe headers stamped on every message.
Track opens & clicks
A privacy-aware open pixel and signed click-redirect links record engagement to each recipient — so you see who opened, who clicked, and what they clicked.
Handle bounces & opt-outs
Bounces, spam reports, and unsubscribes arrive via a signed event webhook and update the recipient and the suppression list automatically — no manual list scrubbing.
Read the results
Campaign analytics roll up delivered, open, and click counts from real events, on the same record as the contacts — so a campaign reply becomes a lead you can work, not a number in a silo.
Deep dive
Everything that's in the box.
Audience-based sending
Campaigns send to a filter-based audience that resolves to a live lead segment — the single source of truth for size, preview, and recipients.
Open tracking (privacy-aware)
A 1×1 open pixel records opens, with Apple Mail Privacy Protection opens detected and excluded so your open rate isn't artificially inflated.
Click tracking
Links are rewritten as signed redirects, so each click is attributed to the recipient and the specific link they followed.
Bounce & spam handling
A signed provider event webhook ingests bounces and spam complaints and updates the recipient's status automatically.
RFC 8058 one-click unsubscribe
Every send carries List-Unsubscribe and one-click unsubscribe headers, the standard mailbox providers now expect from senders.
Suppression list
Opt-outs and hard bounces land on a real suppression list, so you never email someone who asked you to stop.
Real analytics
Delivered, open, and click counts are computed from real events and roll up per campaign — not placeholder figures.
AI copy assist
Kudos AI (powered by Claude) can draft or rewrite campaign copy and suggest subject lines, grounded in what you're sending.
KudosCRM vs. the old way
A different league.
Keep exploring
Related features.
Works with your integrations
Connect the tools that power this in KudosCRM.
FAQ
Frequently asked
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