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Email Campaigns

Bulk email campaigns, sent from your CRM

Send a campaign to a segmented audience and watch it actually land — real open and click tracking, bounce and spam handling, one-click unsubscribe, and a suppression list. Built on the same record as the deal, so a reply is a lead, not a metric in a separate tool.

Part of Growththe Optimize & Grow stage where sequences, campaigns, discovery, and referrals loop back into pipeline.See the full stage

Send to the right segment

Pick a filter-based audience and send through your connected provider — SendGrid, Gmail, or SMTP. The campaign goes to a live lead segment, not a stale CSV you exported last quarter.

See what actually landed

Real open and click tracking rolls up per campaign — privacy-aware, so Apple Mail Privacy Protection opens are excluded rather than inflating your numbers. The analytics are computed counts, not zeros.

Compliant by default

Every send carries RFC 8058 one-click unsubscribe and List-Unsubscribe headers, and opt-outs hit a real suppression list — so you stay off blocklists and respect the inbox.

How it works

Every part, explained.

1

Build the audience

Start from a filter-based audience — industry, country, company size, score, title, or intent — that resolves to a live lead segment. The same audience powers preview, recipients, and reporting.

2

Design the email

Compose in the drag-and-drop MJML builder (responsive and Outlook-safe) or paste your own HTML. Kudos AI can draft or rewrite the copy and suggest subject lines.

3

Send through your provider

The campaign dispatches in batches through your connected email provider — SendGrid, Gmail, or SMTP — with List-Unsubscribe headers stamped on every message.

4

Track opens & clicks

A privacy-aware open pixel and signed click-redirect links record engagement to each recipient — so you see who opened, who clicked, and what they clicked.

5

Handle bounces & opt-outs

Bounces, spam reports, and unsubscribes arrive via a signed event webhook and update the recipient and the suppression list automatically — no manual list scrubbing.

6

Read the results

Campaign analytics roll up delivered, open, and click counts from real events, on the same record as the contacts — so a campaign reply becomes a lead you can work, not a number in a silo.

Deep dive

Everything that's in the box.

Audience-based sending

Campaigns send to a filter-based audience that resolves to a live lead segment — the single source of truth for size, preview, and recipients.

Open tracking (privacy-aware)

A 1×1 open pixel records opens, with Apple Mail Privacy Protection opens detected and excluded so your open rate isn't artificially inflated.

Click tracking

Links are rewritten as signed redirects, so each click is attributed to the recipient and the specific link they followed.

Bounce & spam handling

A signed provider event webhook ingests bounces and spam complaints and updates the recipient's status automatically.

RFC 8058 one-click unsubscribe

Every send carries List-Unsubscribe and one-click unsubscribe headers, the standard mailbox providers now expect from senders.

Suppression list

Opt-outs and hard bounces land on a real suppression list, so you never email someone who asked you to stop.

Real analytics

Delivered, open, and click counts are computed from real events and roll up per campaign — not placeholder figures.

AI copy assist

Kudos AI (powered by Claude) can draft or rewrite campaign copy and suggest subject lines, grounded in what you're sending.

KudosCRM vs. the old way

A different league.

KudosCRM
Spreadsheet / legacy CRM
Who you send to
A live, filter-based lead segment on the same record as your deals
A static CSV you export and re-import, already out of date
Open rate honesty
Privacy-aware — Apple MPP opens excluded, so the number is real
Every automated MPP open counted, inflating the rate
Compliance
RFC 8058 one-click unsubscribe + suppression list, built in
A footer link you maintain by hand, if at all
What a reply becomes
A lead on the record, ready to work and attribute
A reply stuck in a separate email tool, disconnected from the CRM

Works with your integrations

Connect the tools that power this in KudosCRM.

FAQ

Frequently asked

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