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KudosCRM

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Distribution CRM That Grows Reorders, Not Just New Accounts

Track accounts, reorder cycles and rep territories in one place. Built for distributors and wholesalers where retention is the whole game.

One record per account with every buyer and reorder cycle
Reorder prompts timed to each account's cycle
Clear territories and account owners
Account trends that show who is growing or slipping

14-day free trial of Professional, no credit card required.

Accounts

64

12 growing

Due to reorder

18

9 this week

Pipeline

$1.4M

27 open

Weighted

$808K

By stage odds

Open quotes

21

$930K

Quoted1225%
$420K total≈ $105K

Reorder due in 2 days

Northline Supply

$86,400Oct 14

Reorder due in 5 days

Pike Industrial

$41,200Oct 17
Negotiation955%
$510K total≈ $280K

Quote follow-up due

Summit Foodservice

$118,000Oct 21

Renewal quote sent

Delta Fasteners

$64,750Oct 18
Booked690%
$470K total≈ $423K

Cycle: every 14 days

Harbor Foods

$92,300On cycle

Cycle: every 7 days

Cedar Hardware

$54,900On cycle

Illustrative board. Names and figures are examples.

What Is a CRM for Distribution and Wholesale?

A CRM for distribution and wholesale keeps every account, buyer, reorder cycle and rep territory on one record. Your team sees who is due to reorder, who is slowing down and who owns the account before anyone picks up the phone.

Quotes, price books, orders and invoices live in KudosCRM. Inventory levels and purchasing stay in your ERP.

KudosCRM contacts list with company, lifecycle stage and engagement columns
Contacts by company and lifecycle stage. Sample workspace data.

Three Challenges

Where Do Distributors Lose Revenue After the First Sale?

Each one is common, and each has a fix on the account record.

Gap 1

Reorders depend on a rep remembering to call

With KudosCRM

A recurring task or a workflow puts the reorder call on the owner's list ahead of each account's usual cycle, so retention no longer depends on memory.

Gap 2

Territories and account ownership get messy

With KudosCRM

Territories carry assignment rules and rosters, and overlap warnings flag two territories claiming the same accounts.

Gap 3

No view of which accounts are growing or shrinking

With KudosCRM

Won and open revenue sit on every company, and a Stale badge flags accounts that have gone quiet before the quarter closes.

The Account Record

Put Every Buyer, Cycle and Owner on the Account Record

Add custom fields for territory and reorder interval. Anyone opening the account sees the owner and the whole relationship.

Territory and reorder fields

Capture region, channel, the usual reorder cycle and the next reorder date.

One owner per account

Each company has one owner, and its buyers are linked to the same record.

Handoffs that keep history

Emails, calls, meetings and notes from every contact and deal roll into one Company 360 timeline, and stay when ownership changes.

See Company 360 and Contacts Explore Custom Fields

Northline SupplyIllustrative
IndustryFoodservice supply
OwnerR. Alvarez
TerritoryNortheast
Reorder cycle28 days
Next reorderOct 14
Recent Orders
ORD-1042On cycle26 days ago
ORD-1031On cycle54 days ago
ORD-1019On cycle82 days ago

The Reorder Loop

Prompt Every Reorder Before It Falls Due

Store each account's usual cycle on the record. A recurring task repeats on that cycle, or a workflow waits a set number of days after each order and creates the outreach task, so no rep has to remember.

Step 1

Record the cycle

Reorder interval and next date on the account

Step 2

Trigger the prompt

Timed from the cycle you recorded

Step 3

Assign outreach

Task lands with the owner in My Day

Step 4

Send the quote

Built from the deal

Step 5

Track the result

Reports show wins and quiet accounts

KudosCRM email sequence builder with email, LinkedIn and call steps and a wait between each
Sequence builder, for reorder reminder emails with waits between steps. Sample workspace data.

Assign Reorder Tasks with Task Management Explore Recurring Tasks

Account Growth

See Which Accounts Are Growing and Which Are Slipping

Won and open revenue sit side by side on each company. A Stale badge flags accounts whose open deals have gone quiet for 30 days or more.

Won versus open revenue

Compare closed sales with what is still in play.

Stale badges

Spot quiet accounts before the order goes to another supplier.

Dashboards and forecasts

Review the weighted forecast and attainment against per-rep quotas.

Forecast Against Quota with Sales Forecasting Explore Reports

KudosCRM Command Center dashboard
Command Center dashboard. Sample workspace data.

Customer Pricing

Quote Every Account at Its Own Price

Keep one product catalog and layer regional, partner and enterprise price books on top. Each quote resolves the right price for the customer, and accepted quotes become orders.

Price Books

One book per pricing scheme, all layered over the same catalog so each product exists once.

Discount Rules

Set named discount rules by quantity or customer tier, and send deeper discounts to quote approval.

Quote to Order to Invoice

Convert the accepted quote into an order, track its status, then draft the invoice from that order and mark it paid.

Inventory levels and purchasing stay in your ERP.

Explore Products and Pricing Explore Orders

Shape KudosCRM Around How Your Distribution Team Sells

Set your pipeline stages, custom fields, workflows and reports once, and the whole team works the same way. An admin quick start takes about 1 to 2 hours to a working workspace.

Pipeline stages for quoted, negotiation and booked
Custom fields for territory, reorder cycle and next reorder date
Workflows that create the next task when a stage changes
Reports and dashboards on live pipeline data
CSV import with column mapping and a revert option
Roles and record visibility for each territory

Automate Reorder Reminders and Handoffs

Workflows are no-code. Pick a trigger, add conditions, then add the actions that run for you. Dry-run before going live and inspect every run.

Remind before the reorder date

When an order is placed, wait a set number of days, then create a reorder task for the account owner.

Follow up the quote

Create a follow-up task when a deal moves to Quoted.

Hand off on territory change

Notify the new owner when an account is reassigned.

Route New Leads by Territory with Lead Routing Explore Workflows

KudosCRM automation templates gallery — prebuilt workflows you install as a draft
Automation templates gallery. Sample workspace data.

Pricing

What Does KudosCRM Cost for a Distributor?

Per seat, published, with a 14-day Professional trial and no card. Small teams start on Free or Basic. Multi-rep teams choose Professional for unlimited seats and pipelines.

Free

Small firms

$0 forever

Up to 3 seats, no card

  • 3 seats and 1,000 contacts
  • 1 pipeline, 10 custom fields
  • 50 Kudos AI messages a month
  • Community support
Start Free

Basic

Small sales teams

$9 /seat/mo

Billed yearly · $12 monthly

  • Up to 25 seats, 25,000 records
  • 3 pipelines, 50 custom fields
  • 1,000 automation runs a month
  • Email support in 24–48 hours
Start Free
Most Popular

Professional

Growing distributors

$24 /seat/mo

Billed yearly · $29 monthly

  • Unlimited seats and pipelines
  • 250,000 records, unlimited custom fields
  • 25,000 automation runs, 2,000 AI messages per seat
  • Priority support within 8 hours
Start 14-Day Trial

Enterprise

Multi-branch groups

$49 /seat/mo

Billed yearly · $59 monthly

  • Unlimited records
  • 250,000+ automation runs
  • Highest AI allowance, bring your own key
  • Dedicated success manager and SLA
Talk to Sales

Per seat per month. Kudos AI Boost adds $10 per seat. Calling and VoIP adds $15 per seat.

14-day free trial — no credit card requiredCompare every plan

CRM for Every Kind of Distribution Business

Wholesalers and distributors both win on reorders and account ownership.

Wholesale DistributorsIndustrial SuppliersFood DistributorsBuilding MaterialsElectrical SupplyJanitorial and Packaging

Serving another vertical? Browse all industries, or see Manufacturing and Logistics.

Integrations

Works with the Tools You Already Use

Connect Gmail or Outlook so customer email lands on the right record, Zoom for demos, and Slack for alerts. Chatra brings website chat into the same CRM.

See All Integrations

FAQ

Frequently Asked Questions

Start free today

Keep Every Account and Reorder in One CRM

Win the account, prompt the reorder and keep the revenue repeating.