Growth and campaigns

Build an audience segment

Combine six filters — industry, country, company size, score, title, and intent — into a reusable audience that resolves to a live lead segment, then send campaigns to it or spin up a lookalike.

Build and launch an email sequence

Build a multi-step cadence that auto-sends emails from your own mailbox on a schedule, pauses for manual call or LinkedIn steps, and stops the instant a prospect replies or books a meeting.

Find leads with Apollo discovery

Connect your own Apollo API key, search for the right people, enrich the ones worth pursuing, and convert them into tracked leads — bring-your-own-key prospecting and enrichment, right inside KudosCRM.

Send a bulk email campaign

Build a campaign in the drag-and-drop email builder, send it to a lead audience via SendGrid, Gmail, or SMTP, and read real open, click, and bounce analytics — with one-click unsubscribe handled for you.

Set up your referral program

Give partners shareable referral links and promo codes, invite them to a self-service portal, and let a commission ledger record automatically the moment a referred deal is won — commission tracking, not auto-payout.

Cold outreach: what you must set up first

Before you send a single cold email, four things need to be in place — otherwise you damage your domain's reputation for every message your company sends, including the ones from real conversations.

Enrol and unenrol contacts in a sequence

Getting people into a multi-step cadence and out of it again. The one behaviour that matters most: a reply stops the sequence automatically, so automation never talks over a real conversation.

Marketing campaigns, budget and ROI

The other kind of campaign — a record of a marketing activity with a budget attached, so you can compare what a channel or programme cost against the revenue it produced.

Read campaign engagement and stats

What a campaign's numbers actually tell you — which figures are trustworthy, which are soft, and how to use engagement to decide who to follow up.

Track sources and channel attribution

Every lead arrives tagged with where it came from, and the first touch is preserved. That is what lets you say which channel produced pipeline rather than which produced traffic.