Is KudosCRM a good CRM for car dealerships?

Yes, for sales teams that need web leads, test drives, quotes and service follow-up in one place. KudosCRM does not manage vehicle inventory or the deal desk.

Does KudosCRM replace my dealer management system?

No. Keep inventory, F&I and accounting in your dealer system. KudosCRM handles leads, bookings, quotes, follow-up and reporting.

How do I get web leads in front of a salesperson fast?

Put a form on your site so each submission creates a lead. Routing rules assign the owner, and a task puts the first call on their list.

Can I book test drives?

Yes. Create an event type, set your availability and share the booking link. Buyers pick an open slot and can reschedule or cancel on their own.

Can I follow up after the sale?

Yes. Enroll past buyers in an email sequence and set reminder tasks. Support tickets with SLA timers keep service requests on the same record.

How long does setup take?

An admin quick start takes about 1 to 2 hours to a working workspace. You can import leads from a spreadsheet and revert a run if a mapping was wrong.

How much does KudosCRM cost for a dealership?

The Free plan covers up to 3 seats. Basic is $9 per seat per month billed yearly, Professional is $24, and Enterprise is $49. Every workspace starts with a 14-day Professional trial and no credit card.

Automotive CRM That Turns Web Leads Into Test Drives

Route every web lead to a salesperson the moment it arrives, book the test drive and keep buyers coming back for service and their next car.

Web leads routed to a salesperson the moment they arrive

Test drives booked from a public link

Vehicle details in custom fields on every record

Lead source reporting by channel

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14-day free trial of Professional, no credit card required.

Northside Motors · Web Lead

Stage: Test Drive Booked

Illustrative

Web lead received

Form created a lead

Mar 3

Salesperson assigned

Routing rule, by source

Mar 3

Test drive booked

Booking page, on the Meetings calendar

Mar 5

Quote follow-up task due

Assigned to the salesperson

Mar 7

Service reminder sequence queued

Starts after delivery

Mar 30

Contact

Jordan Ellis, SUV Inquiry

Tagged Web · Test drive requested

What Is a CRM for Car Dealerships?

A CRM for car dealerships keeps every web lead, test drive, buyer and service customer in one place. It tracks the relationship from the first inquiry to the showroom to the service drive, while inventory and the deal desk stay in your dealer system.

Web form

Lead captured and routed to a salesperson

Showroom

Test drive booked, quote built from your catalog

Service drive

Support tickets and reminders for the next visit

Call Every Web Lead While They Are Still Shopping

Dealerships compete on follow-up speed. KudosCRM puts each new lead in front of a salesperson the moment the form is submitted.

The form creates the lead

Each submission lands in one inbox with its source attached.

Routing assigns the owner

Routing rules assign the salesperson automatically.

A task puts the call on their list

A first-contact task shows up in My Day, so nobody waits for someone to notice.

Explore Lead Routing

New Web Lead

Illustrative

NameJordan Ellis

Interest2024 SUV, test drive requested

SourceWebsite form

OwnerAssigned by routing rule

Next actionFirst-contact task created

Lead routed and task created

Why Do Web Leads Go Cold Before Anyone Calls?

Dealerships lose sales in three places. Each one has a fix inside the CRM.

Challenge

Web leads go stale before a salesperson calls

How KudosCRM Helps

Routing assigns an owner to every new lead, and a first-contact task lands on their list.

Challenge

Buyers vanish after the sale until they need service

How KudosCRM Helps

Support tickets keep the service history on the same record. Email sequences and reminder tasks bring owners back for service and the next purchase.

Challenge

No clear picture of which sources sell cars

How KudosCRM Helps

Each lead keeps its source. The Growth overview shows top sources, and Channels shows source quality.

KudosCRM lead record showing contact details, score and activity — Lead record with score and activity. Sample workspace data.

Keep the Vehicle, the Buyer and the History on One Record

Open one record to see every email, note, task and meeting. Custom fields hold the details your team asks about every time.

Vehicle of interestTrade-inFinancing neededPreferred contact time

Explore Contacts Explore Custom Fields

See Every Deal by Stage, From Inquiry to Delivery

Set your own stages and drag each deal forward. Cards that sit too long get flagged.

Separate pipelines

Run new, used and fleet deals in their own pipelines.

Rot flags

A quiet buyer stands out before they buy elsewhere.

Saved views and bulk actions

Open my test drives this week in one click.

Explore the Sales Pipeline

KudosCRM pipeline board with cards grouped by stage — Pipeline board. Sample workspace data.

Keep Buyers Coming Back for Service and the Next Car

Quote the car from your catalog, then keep the service relationship on the same record.

Sales Desk

Quote It, Order It

Products and price books

List vehicles, packages and accessories once, with list prices.

Quotes from the catalog

Build the quote on the deal and send it to the buyer.

Orders from won deals

Turn an accepted quote into an order.

Explore Quotes

Service Drive

Support and Remind

Support tickets with SLA timers

Log service requests and see how much time is left on each.

Sequences for service reminders

Enroll past buyers in a multi-step sequence for the next visit.

Tasks on the owner's list

A reminder task puts the trade-in or service call in My Day.

Explore Support

See Which Sources Actually Sell Cars

Every lead keeps its source from the first form to the closed deal. Review top sources to decide where to spend next.

Capture the source

Forms and imports carry the source onto each lead.

Review top sources

Compare source quality in Channels.

Report on results

Check top sources, then open Channels when a source's quality looks off.

Explore Reports

Deals Won by Source

Illustrative

Website formHigh

ReferralMid

Walk-inMid

Imported listLow

Sample shape, not real data.

Let Automation Handle the Follow-Up Busy Teams Forget

Automations are no-code workflows. Pick a trigger, add conditions, then add actions that fill in record details for you.

When

A new inquiry arrives

Start the workflow from an event, such as a new lead.

The lead comes from a given source

Add conditions so the workflow only fires when it should.

Then

Assign the owner and create the first-contact task

Actions pull in record details with merge variables.

KudosCRM automation builder with the event trigger list open — Automation builder. Sample workspace data.

Dry-Run Before You Switch On

Test every edit first, then flip the status toggle once the result looks right.

Every Run Is Logged

Inspect each run, see what failed, fix the cause and retry.

Route Web Leads to the Right Salesperson

Rules match on source, lifecycle stage or title and assign the owner automatically.

Explore Workflows Explore Lead Routing

Book Test Drives Without the Back and Forth

Buyers want a time that suits them. Keep test drives on one calendar and past leads in view.

Booking Pages for Test Drives

Create event types such as a test drive or a trade-in appraisal. Buyers pick an open slot and can reschedule or cancel themselves.

Explore Meetings

Sequences for Follow-Up

Enroll leads and past buyers in a multi-step sequence, with delays between steps and a funnel from opens to meetings.

Explore Email Sequences

Tasks and Reminders

Set a reminder on any task, and use My Day to see which calls and follow-ups are due today.

Explore Task Management

Pricing

What Does KudosCRM Cost for a Dealership?

Per seat, published, with a 14-day Professional trial and no card. Independent dealers start on Free or Basic. Dealerships running several pipelines choose Professional.

Free

Independent dealers

$0 forever

Up to 3 seats, no card

3 seats and 1,000 contacts
1 pipeline, 10 custom fields
50 Kudos AI messages a month
Community support

Start Free

Basic

Single-rooftop dealers

$9 /seat/mo

Billed yearly · $12 monthly

Up to 25 seats, 25,000 records
3 pipelines, 50 custom fields
1,000 automation runs a month
Email support in 24–48 hours

Start Free

Professional

Growing dealerships

$24 /seat/mo

Billed yearly · $29 monthly

Unlimited seats and pipelines
250,000 records, unlimited custom fields
25,000 automation runs, 2,000 AI messages per seat
Priority support within 8 hours

Start 14-Day Trial

Enterprise

Dealer groups

$49 /seat/mo

Billed yearly · $59 monthly

Unlimited records
250,000+ automation runs
Highest AI allowance, bring your own key
Dedicated success manager and SLA

Talk to Sales

Per seat per month. Kudos AI Boost adds $10 per seat. Calling and VoIP adds $15 per seat.

14-day free trial — no credit card requiredCompare every plan

CRM for Every Kind of Dealership

Single rooftops and dealer groups both win on fast replies and steady follow-up.

New Car Dealerships Used Car Dealers Dealer Groups Sales Reps Sales Managers

Integrations

Works with the Tools You Already Use

Connect Gmail or Outlook so buyer email lands on the right record, Zoom for bookings, and Slack for alerts. Chatra brings website chat into the same CRM.

See All Integrations

FAQ

Frequently Asked Questions

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Keep Every Web Lead, Test Drive and Buyer in One CRM

Route the lead, book the test drive and follow up after the sale.

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