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Lead Discovery

Find net-new prospects without leaving your CRM

Search for B2B prospects with built-in Apollo discovery on your own key, enrich them with real contact data, and convert a prospect into a lead in one click. New pipeline lands on the same record as everything else — no exporting, no re-keying.

Part of Growththe Optimize & Grow stage where sequences, campaigns, discovery, and referrals loop back into pipeline.See the full stage

Search for the right prospects

Run people search powered by Apollo from inside KudosCRM — find the companies and roles you sell to, instead of buying a static list and uploading it.

Enrich with real data

Turn a match into a usable contact with a real, credit-costing Apollo People-Match enrichment — verified details, not guesses scraped from a page.

One click to a lead

Convert a discovered prospect into a lead on the spot, and it lands on the same spine as your deals, sequences, and campaigns — ready to score, route, and work.

How it works

Every part, explained.

1

Connect Apollo (your key)

Bring your own Apollo account and connect it once — your per-tenant API key is stored on the integration and used for every search and enrichment. Discovery is gated behind that connection, so it's always on your data.

2

Search for prospects

Run a people search for the companies, titles, and segments you target. Results populate a discovery prospect list you can review.

3

Review the matches

Scan the prospects, with fit and confidence hints (clearly labelled as our estimates, not Apollo's numbers) to help you prioritize who's worth enriching.

4

Enrich the ones worth it

Run a People-Match enrichment to pull real contact data for the prospects you want — a credit-costing call, so you spend on the ones that matter.

5

Convert to a lead

Turn a prospect into a lead in one click. It enters your CRM on the same record model as inbound leads, ready for scoring and routing.

6

Work it like any lead

From there it flows into the rest of the journey — scored, routed to a rep, added to a sequence, or dropped into an audience for a campaign.

Deep dive

Everything that's in the box.

Apollo-powered people search

Find net-new B2B prospects by company, title, and segment, powered by Apollo from inside the CRM.

Bring your own Apollo key

Discovery runs on your own per-tenant Apollo API key, stored on the integration — so it's your account, your data, your credits.

Real contact enrichment

Enrichment is a real, credit-costing Apollo People-Match call that returns verified contact data — not scraped approximations.

Prospect → lead in one click

Convert a discovered prospect into a CRM lead instantly, on the same record model as inbound leads.

Discovery prospect list

Search results land in a reviewable prospect list, so you can triage before spending enrichment credits.

Connect-gated

Discovery is gated behind connecting Apollo, so the feature is honest about its dependency instead of pretending to work without it.

Labelled estimates, not fake data

Fit, confidence, and predicted-value hints are clearly marked as our own estimates — we never pass them off as Apollo figures.

Feeds the whole journey

A converted prospect can be scored, routed, sequenced, or added to an audience — discovery plugs straight into the rest of Growth.

KudosCRM vs. the old way

A different league.

KudosCRM
Spreadsheet / legacy CRM
Finding prospects
Apollo people search inside the CRM, on your own key
Buy a static list and upload a CSV that's stale on arrival
Contact data
Real, credit-costing Apollo enrichment for the prospects you choose
Scraped guesses, or paying to enrich a whole list blindly
Getting it into the CRM
One click converts a prospect into a lead on the same spine
Export, reformat, re-import, and dedupe by hand
Honesty about estimates
Fit/confidence hints labelled as our estimates, never as vendor data
A made-up “match score” presented as gospel

Keep exploring

Related features.

FAQ

Frequently asked

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