B2B Lead Discovery Software Powered by Apollo
Find B2B prospects from your saved ideal-customer profile without leaving KudosCRM. Review each match, reveal selected work emails with your Apollo credits, and turn the right prospects into CRM leads.
Discovery feed
Apollo credits: visible before every revealVP of Operations · Logistics company
201–500 employees · Germany · LinkedIn profile available
Search is credit-free. A credit is spent only on Reveal Email, one prospect at a time.
The Short Version
What Is B2B Lead Discovery Software?
B2B lead discovery software helps sales teams find new business prospects that match their target-customer criteria. KudosCRM connects to your Apollo account and runs a saved ideal-customer profile against Apollo people search. Matching prospects appear inside the Discovery feed, where reps review the available context, reveal selected work emails, dismiss poor matches, or convert the right people into leads.
Search from a Saved Profile
Run the same target profile without rebuilding your prospecting criteria every time.
Review Before You Reveal
Check the person, company, match reason, fit estimate, and other available context before using an Apollo credit.
Reveal Selectively
Spend an Apollo credit only when a prospect is worth pursuing.
Convert into Leads
Move selected prospects into the CRM and keep the Discovery record connected to the lead it becomes.
Find first. Review the match. Spend credits selectively. Then move the right prospects into your CRM.
Find B2B Prospects from a Saved Ideal-Customer Profile
Repeatedly setting up the same search wastes time. KudosCRM stores the prospect profile connected to Discovery so reps can start a fresh Apollo search with one action. The current workflow uses Find Prospects rather than a large search-builder interface — the saved profile runs in the background, and matching people are added to the Discovery feed as results return.
Connect Your Own Apollo Account
A manager connects the workspace using its own Apollo API key. KudosCRM checks the key with Apollo before saving the connection. Once connected, the remaining Apollo credit balance is available inside Discovery.
Keep Your Target Profile Ready
Discovery stores the ideal-customer profile used for prospect searches. Target job titles are part of the current setup experience, so reps do not need to enter the same prospect criteria for every run.
Run a Fresh Prospect Search
Click Find Prospects to run the saved profile against Apollo people search. The search runs in the background rather than blocking the rest of the CRM.
Search Before Spending Credits
Searching does not consume Apollo enrichment credits. Credits are used later when a rep chooses to reveal a specific person's work email.
One action, one saved profile
Saved profile
Find Prospects
Runs in the background · up to 25 prospects per search · no credits spent
Discovery feed
Deduplicated per workspace · Pending, Converted, Dismissed
Why this prospect surfaced
Head of Sales · SaaS company
Actively HiringOpen sales roles suggest the team is growing — a short plain-language explanation rides with every reason label.
Three states — Pending, Converted, Dismissed — and later searches never overwrite a decision already made.
Review Prospects Before Spending Apollo Credits
Not every search result deserves an enrichment credit. KudosCRM gives reps a reviewable prospect feed so they can compare matches, understand why people surfaced, and decide who is worth pursuing before revealing contact details.
See Why a Prospect Appeared
Discovery can show reason labels such as ICP Match, Actively Hiring, and Tech-Stack Match, with a short explanation for additional context. These are the current reachable prospect reasons — Discovery does not claim unsupported intent, funding, competitor, or social signals.
Compare Prospect Fit
Each prospect can carry a KudosCRM fit estimate to help reps sort potential matches. Treat the percentage as a review estimate, not an Apollo score or a guarantee that the person will convert.
See Estimated Prospect Value
Discovery also provides estimated deal-value guidance. The value always remains clearly labelled as estimated rather than presented as known pipeline value.
Keep Results Deduplicated
The same Apollo person cannot appear repeatedly inside one workspace. When a later search returns an existing prospect, KudosCRM updates the existing pending record rather than adding another copy.
Protect Previous Decisions
Prospects use three clear states — Pending, Converted, and Dismissed. Later searches do not overwrite already revealed data or reopen prospects that have already been converted or dismissed.
Reveal Work Email Only for Prospects Worth Pursuing
Prospect discovery and contact reveal are separate steps in KudosCRM. Reps browse and review results first. When a prospect looks worthwhile, they use Apollo People-Match to reveal that person's work email and additional business details.
Reveal One Prospect at a Time
The action is clearly presented as Reveal Email · 1 Credit. KudosCRM does not bulk-reveal the entire prospect list, which keeps Apollo credit use tied to an individual prospect decision.
Keep Credit Spend Visible
The Discovery header shows the remaining Apollo credit balance alongside the enrichment cost, so reps know how many credits remain before revealing another prospect.
Block Avoidable Credit Spend
KudosCRM prevents the reveal action from proceeding when it knows it should not spend a credit — when the prospect has already been enriched, Apollo reports no email is available, Apollo returns the match without releasing an email, or the Apollo connection is unavailable.
Add Useful Prospect Details
A successful enrichment can add full name, work email, LinkedIn, job title, company, company domain, headcount, industry, and country. Discovery currently works with work email, not personal email or phone-number reveal.
Keep Revealed Data Safe
Once a prospect has been enriched, another search cannot overwrite the email or reopen the prospect decision. The data already paid for remains attached to that prospect.
One reveal, one decision
Credit balance visibleNever bulk — one prospect at a time, by a rep's explicit choice.
A credit is never spent when
The prospect is already enriched
Apollo reports no email is available
Apollo matches without releasing an email
The Apollo connection is unavailable
Convert Prospects into CRM Leads Without Creating Duplicates
Finding the right person is only useful if that prospect can move naturally into the sales process. Use Add to Leads to turn a Discovery prospect into a real KudosCRM lead without exporting a list or manually rebuilding the record.
Move Prospect Data into the Lead
When available, conversion carries fields such as name, email, job title, company, country, LinkedIn, estimated value, industry, and company headcount. Industry and headcount depend on the prospect being enriched first.
Reuse a Lead That Already Exists
If the revealed work email already belongs to a lead in the workspace, KudosCRM links Discovery to that lead instead of creating another copy, using the CRM's normal case-insensitive deduplication logic.
Convert Before Revealing an Email
A prospect does not have to be enriched before conversion. When no work email has been revealed, KudosCRM creates a unique unmailable placeholder so the lead can exist without causing an accidental email send or collision.
Enter the Normal Lead Lifecycle
A newly created Discovery lead is scored and graded on creation. Matching territory rules can assign the appropriate territory, and the normal ownership notification process can apply. Discovery attribution and the prospect-to-lead link stay connected once converted.
Keep Your Discovery Feed Organized as Prospecting Grows
Lead Discovery is not just a search result screen. It gives reps a working prospect queue for deciding who to pursue, reveal, dismiss, or convert.
Dismiss Prospects That Do Not Fit
Dismiss a prospect when the person does not belong in the active prospecting list. Dismissed people leave the feed, stop affecting its counts, and do not return in later searches.
Find Prospects Inside the Feed
The Discovery feed supports free-text searching across prospect information such as name, company, industry, and country. Reps can also filter by prospect reason and hide already converted records.
Bring the Stronger Matches Up First
Discovery can rank prospects using a combination of fit and estimated value so stronger candidates appear earlier in the working list.
Track Key Prospecting Numbers
Four KPI tiles provide a quick view of pending prospects, higher-fit prospects, total estimated value, and converted prospects.
Separate Manager and Viewer Access
Managers control the Apollo connection. Read-only users can review the prospect feed but cannot start a search, reveal a prospect, convert someone, or dismiss a record — enforced on the server.
Keep Workspaces Separate
Prospect records stay within their own workspace, so the same Apollo person can be discovered independently by two KudosCRM workspaces without mixing their records. The Discovery interface currently supports English, Hindi, German, Spanish, French, and Chinese.
How It Works
How Does B2B Lead Discovery Work in KudosCRM?
KudosCRM connects Apollo prospect discovery with the CRM lead workflow — from target profile to prospect review, selective reveal, and CRM conversion, without a separate CSV handoff.
Connect Apollo
A manager connects the workspace's Apollo API key.
Set the Target Profile
Configure the target profile Discovery will use for prospect searches.
Find Prospects
Start a fresh Apollo people search from KudosCRM. Each run currently surfaces up to 25 prospects.
Review the Results
Check the person's available information, prospect reason, fit estimate, and estimated value.
Reveal or Dismiss
Spend an Apollo credit to reveal the work email for a prospect worth pursuing, or dismiss someone who does not fit.
Add the Prospect to Leads
Convert the selected prospect into a CRM lead and continue the normal qualification process.
What's Actually in the Box
B2B Lead Discovery Features in KudosCRM
Apollo Connection
Bring your own Apollo API key
API key validation before storage
One Apollo connection per workspace
Apollo credit balance display
Connection recovery after temporary Apollo errors
Prospect Discovery
Saved prospect profile
One-click Find Prospects
Background people search
Search without enrichment-credit spend
Up to 25 prospects per search
Persistent Discovery feed
Workspace-level prospect deduplication
Search-run logging
Prospect Review
Prospect match reasons
Plain-language reason explanations
Fit estimate
Estimated prospect value
LinkedIn context
Pending, Converted, and Dismissed states
Protected revealed data
Prospect Enrichment
One-person Apollo People-Match
Reveal Email · 1 Credit
Work-email reveal
Full-name enrichment
Company information, domain, headcount, industry, country
Four credit-safety checks
Apollo credit-balance synchronization
CRM Conversion
One-click Add to Leads
Existing-lead reuse
Conversion without revealed email
Prospect-to-lead back-link
Discovery acquisition tag
Lead scoring and grading on creation
Territory assignment when matching rules apply
Owner notification through the normal CRM lifecycle
Feed & Governance
Prospect dismissal
Free-text feed search
Reason filters and hide-converted control
Prospect ranking
Four Discovery KPIs
Visible Apollo credit strip
Manager-controlled Apollo connection
Read-only viewer restrictions
Workspace data isolation
Six interface languages
KudosCRM Lead Discovery vs. a Separate Prospecting Tool + CRM
Search First. Spend Credits on the Prospects That Matter.
Find people that match your target profile, review the context, and reveal only the prospects your team wants to pursue.
B2B Lead Discovery for Every Kind of Sales Team
Different teams prospect differently. KudosCRM keeps the profile, the review, and the conversion on one record whichever industry you work in.
Works with the Tools Your Team Already Opens
Discovery runs on Apollo. Converted leads pick up wherever your team already works — Gmail, Outlook, Google Calendar, and Slack.
Gmail
Outlook
Google Calendar
SlackGo Deeper
Explore More Features
Lead Discovery is part of the Optimize & Grow stage of the journey — converted prospects enter the same scoring, routing, and follow-up used by every other lead.
All FeaturesFAQ
Frequently Asked Questions
Start Prospecting
Turn Apollo Prospects into CRM Leads Without the Extra Handoff
Find people that match your target profile, review them inside KudosCRM, reveal the prospects worth pursuing, and move selected buyers directly into your lead workflow. An Apollo account and API key are required.