HubSpot can bring sales, marketing, and service into one system. But a small team may need a simpler pipeline, more useful follow-up tools, or a different way to manage campaign costs.
The wrong subscription can leave you paying for features you rarely use. A cheaper entry plan can also omit the automation you need. Comparing HubSpot alternatives means checking the right plan, contact allowance, and user access together.
The top 10 HubSpot alternatives cover sales CRMs, marketing platforms, and broader business suites. Each has a different role. Start with your main requirement, then compare the total subscription needed to support it.
HubSpot alternatives compared: pricing and key features
These are starting paid prices and selected plan features. They describe different configurations, so use the upgrade notes before treating a rate as your team’s total cost.
Platform | Best fit | Starting paid price (USD) | Features and important upgrades |
|---|---|---|---|
KudosCRM | Service businesses linking sales with delivery | Basic: $9/user/month (Annual billing) | - 3 pipelines and 25,000 contacts on Basic - 1,000 monthly automation runs on Basic - Invoicing on Basic |
Zoho CRM | Teams needing flexible fields and sales workflows | Standard: $14/user/month (Annual billing) | - Workflow rules - Cadences for structured follow-up - Multiple sales pipelines |
Pipedrive | Sales teams prioritizing deals and next actions | Lite: $14/user/month (Annual billing) | - Lead and deal management on Lite - Email sync and sequences on Growth - Campaigns available as a paid add-on |
Freshsales | Small sales teams starting with basic automation | Growth: $9/user/month (Annual billing) | - Contact lifecycle stages - Custom fields and basic workflows - Sales sequences on Pro |
monday CRM | Teams wanting flexible boards and sales collaboration | Basic: $12/user/month (Annual billing; minimum 3 users) | - Standard: 250 custom automations/month - Standard: 10,000 active contacts and deals - Email sequences on Pro |
ActiveCampaign | Businesses prioritizing email journeys and segmentation | Starter: from $15/month (Starting contact tier; 1 included user) | - Email campaigns and contact segmentation - Starter: 5 actions per automation - Pipeline and sales-engagement add-ons |
Brevo | Small businesses comparing campaign sending costs | Starter: from $9/account/month (5,000 sends; up to 500 stored contacts) | - Email campaigns and templates - Free: 300 sends/day - Sales capabilities through optional packages |
EngageBay | Small businesses combining CRM, campaigns, and support | All-in-One Basic: $13.79/user/month (Annual billing; 500 contacts) | - CRM, email tools, and helpdesk - Basic: 500 contacts - Growth: marketing automation and 5,000 contacts |
Salesforce Starter Suite | Businesses wanting a path into the Salesforce ecosystem | Starter Suite: $25/user/month (Monthly or annual billing) | - Accounts, contacts, leads, and opportunities - Email nurture and lead routing - Broader customization on Pro Suite |
Insightly | Businesses connecting customer records with projects | CRM Plus: $29/user/month (Annual billing) | - Lead and contact management - Project management on Plus - Workflow automation on Professional |
Annual rates are monthly equivalents under annual billing. ActiveCampaign and Brevo show published starting rates; confirm the contact tier and billing term in your quote. Taxes, setup services, usage charges, and optional add-ons are excluded. Features listed with an upgrade are not included at the entry price.
How we compared these HubSpot alternatives
We reviewed official pricing pages, plan comparisons, and help documentation. We considered the functions each product could replace, the required subscription, user access, automation, contact limits, and migration needs.
Recommendations reflect those published capabilities and practical use cases. We distinguish product features from entry-plan inclusions. For example, a platform may offer sales sequences while requiring a higher subscription to use them.
Our shortlist includes focused sales CRMs, marketing tools, and combined suites. Choose within the category that matches your needs. A campaign platform and a sales pipeline can both be useful alternatives to HubSpot, but they solve different problems.
What should you check before leaving HubSpot?
Before choosing among HubSpot alternatives, identify the products and capabilities your team actually uses. A team replacing Sales Hub needs a different comparison from a business replacing Marketing Hub campaigns, landing pages, and attribution.
Stored contacts are not automatically billable marketing contacts. HubSpot’s marketing-contact charges depend on the subscription and contacts designated for marketing. Therefore, a database containing 5,000 contacts does not establish a universal HubSpot subscription cost.
Check user access: Core Seats provide access across purchased products. Build a configured quote instead of adding headline Hub prices together.
Define automation: Starter’s basic actions, advanced workflows, and sales sequences are different capabilities.
Check the full bill: include marketing-contact tiers, required onboarding, usage capacity, and any other paid products.
For one clear example, Sales Hub Professional lists $90 per sales seat/month on annual billing, plus $1,500 required onboarding. Three seats calculate to $3,240 in recurring annual fees and $4,740 in the first year. That example excludes Marketing Hub, taxes, and other charges.
Price HubSpot alternatives against the same sales requirements and count every paid user. Then add the needed capacity. Our CRM pricing breakdown explains the common cost components.
1. KudosCRM: for sales, proposals, and client delivery
KudosCRM is worth considering when the sale is only the start of your work. It connects customer records with proposals, projects, and billing, which suits agencies, consultants, and other service businesses.
For example, a team can keep the sales conversation near the work it needs to deliver. That reduces the need to recreate customer context in a separate project or invoicing system.
Key features
Connected customer work: manage leads, deals, proposals, projects, and invoices within the platform.
Structured follow-up: build email sequences with scheduled emails and manual sales tasks.
Workflow rules: use triggers, conditions, and actions to handle repeatable CRM tasks.
Pricing and plan limits: Basic costs $9 per user/month with annual billing, or $12 per user/month on monthly billing. It includes 25,000 contacts, three pipelines, and 1,000 monthly automation runs.
Professional is $24 per user/month with annual billing, or $29 per user/month on monthly billing. It includes 250,000 contacts and 25,000 monthly runs. Feature access varies by plan; calling, extra capacity, and other add-ons can cost more.
2. Zoho CRM: for customizable sales processes
Zoho CRM is a strong candidate when your sales process needs more structure or customization. Its paid Standard plan combines sales pipelines, workflow rules, and Cadences for follow-up without requiring a higher-tier automation package.
A business with different lead sources can organize those leads into suitable sales processes. However, the value depends on how well your team defines its fields, rules, and ownership before rollout.
Key features
Cadences: organize a series of follow-up emails and sales activities, within the edition’s limits.
Workflow rules: automate supported actions when CRM records meet your conditions.
Sales organization: use multiple pipelines, custom fields, and email integrations to match how you sell.
Pricing and plan limits: Standard is $14 per user/month, billed annually. Three Standard users therefore cost $504 for a year before taxes and optional services. The free edition supports three users and 5,000 records across modules; that record allowance is not a separate 5,000-contact allowance.
3. Pipedrive: for focused pipeline and deal management
Pipedrive suits teams whose main requirement is managing deals and the next sales action. Its pipeline-focused approach makes it a relevant HubSpot alternative when you need sales organization more than a broad marketing suite.
For a team leaving HubSpot because of follow-up limits, the important comparison is Growth. Lite can cover pipeline tracking, but it does not provide the same email and automation capabilities.
Key features
Deal tracking: keep leads, contacts, deals, and scheduled activities together.
Growth automation: add email sync, workflow automation, and nurturing sequences on Growth.
Optional marketing: add Campaigns when you also need email marketing.
Pricing and plan limits: Lite costs $14 per seat/month with annual billing. Growth costs $39 per seat/month annually, so three Growth seats total $1,404 per year. Campaigns and other optional add-ons can increase the subscription.
4. Freshsales: for an affordable sales CRM with workflows
Freshsales is worth shortlisting when you need contact management and basic sales workflows at a low paid seat price. It is also relevant if your team already uses Freshworks products and wants to explore their integrations.
Start by listing the tasks you need automated. Growth can handle basic workflows, while teams needing sales sequences should compare Pro. Existing Freshdesk use alone does not establish a bundle discount.
Key features
Contact lifecycle stages: organize relationships as they move through your sales process.
Growth workflows: automate basic tasks using CRM data and custom fields.
Pro sales tools: add sales sequences, contact scoring, and territory management.
Pricing and plan limits: Growth is $9 per user/month, billed annually. Pro is $39 per user/month annually. For three users, those subscriptions calculate to $324 and $1,404 a year respectively. The current pricing page offers a 21-day trial; continued use requires selecting a paid plan.
5. monday CRM: for visual, collaborative sales workflows
monday CRM is a useful option when your team prefers visual boards and flexible sales workflows. It may also feel familiar to existing monday.com users, although product familiarity does not make separate subscriptions interchangeable.
The most useful plan depends on whether you need simple tracking, automated actions, or sequences. Check the active contact-and-deal allowance as well as the automation limit, since both can affect your next upgrade.
Key features
Visual CRM boards: organize leads, contacts, and deals in a configurable workspace.
Standard automation: use 250 custom automations per month with 10,000 active contacts and deals.
Pro outreach: add personalized email sequences and a higher automation allowance.
Pricing and plan limits: Annual rates are $12 per seat/month for Basic, $17 for Standard, and $28 for Pro. Plans start at three users. That makes Standard $612 annually for three seats, compared with $1,008 for Pro.
6. ActiveCampaign: for email-led marketing automation
ActiveCampaign is a relevant choice when automated email journeys are the main reason you use HubSpot. Compare it with your Marketing Hub requirements first, then price any sales pipeline features separately.
A welcome series, lead-nurture journey, and sales follow-up sequence are different requirements. Map each one to the appropriate plan or add-on before assuming that the entry subscription replaces your current system.
Key features
Email automation: build campaigns and follow-up journeys around contact information and behavior.
Plan-based branching: Starter allows five actions per automation; If/Else branching requires a higher plan.
Optional sales tools: add pipeline management or sales engagement where the selected plan supports them.
Pricing and plan limits: Published Starter pricing begins at $15 per month at the entry contact tier. Request the configured rate for your contact count and billing term. Starter and Plus each include one user; Pro includes three. Plus can add paid user seats, and CRM add-ons carry separate costs.
7. Brevo: for email campaigns with clear sending limits
Brevo is worth considering when email campaigns are your main requirement and you want to compare costs by sending volume. However, its current plans also impose storage and user limits that belong in your budget.
The difference matters if you keep thousands of contacts but send only a few campaigns. A 5,000-email allowance does not mean the same plan can store 5,000 contacts or support several users.
Key features
Campaign tools: create email campaigns with templates and manage your audience.
Sending tiers: choose a plan around email volume and its associated contact allowance.
Optional sales packages: add sales workflows or outreach capabilities at the eligible tier.
Pricing and plan limits: Starter begins at $9 per month for 5,000 monthly sends and up to 500 stored contacts. Starter supports one account user. The free plan allows 300 daily sends and storage for 100,000 contacts. Additional users and sales packages require an eligible plan and may add charges.
8. EngageBay: for a combined sales and marketing suite
EngageBay is a relevant alternative when you want CRM, email marketing, and customer support in one subscription. Compare its All-in-One suite if you are replacing several HubSpot functions together.
Its entry price suits a small contact database. However, a business with a larger list should compare Growth immediately. Otherwise, the low Basic rate can create the same budgeting mistake that prompted the search.
Key features
Combined workspace: bring CRM, email tools, live chat, and helpdesk functions together.
Lead capture: use forms, landing pages, and contact information to organize new inquiries.
Growth marketing: add marketing automation, testing tools, and the higher contact allowance.
Pricing and plan limits: All-in-One Basic is $13.79 per user/month annually, with 500 contacts. Growth is $59.79 per user/month annually, with 5,000 contacts and marketing automation. The lower advertised rates of $12.74 and $55.24 require a two-year billing commitment. A free plan includes 250 contacts.
9. Salesforce Starter Suite: for a broader CRM platform
Salesforce Starter Suite is worth considering when you want a combined starting point for sales, service, and marketing. It can also suit a business expecting to explore more Salesforce products as its requirements grow.
Start with the workflows you need today. A large product ecosystem can be useful, but it does not mean every integration or advanced capability is available in the entry subscription.
Key features
Sales records: manage accounts, contacts, leads, and opportunities.
Customer communication: combine email nurture campaigns, lead routing, and service functions.
Upgrade path: evaluate Pro Suite for greater customization, quoting, forecasting, and AppExchange access.
Pricing and plan limits: Starter Suite begins at $25 per user/month, billed monthly or annually. Three seats calculate to $900 across 12 months. Pro Suite begins at $100 per user/month with an annual contract. Transaction fees, extra email capacity, and optional products can add to the total.
10. Insightly: for sales teams that also manage projects
Insightly is a useful option when your team needs both customer management and project tracking. It belongs on the shortlist for businesses that continue working with a customer after the sales opportunity closes.
For that use case, compare how customer records, project tasks, and reporting fit your handoff. If automatic actions are essential, evaluate Professional rather than assuming they are included in Plus.
Key features
CRM records: manage leads, contacts, and relationships alongside your sales work.
Project management: track delivery work within the CRM product.
Professional workflows: add workflow automation and other higher-tier sales tools.
Pricing and plan limits: Insightly CRM Plus is $29 per user/month, billed annually. Professional is $49 per user/month annually. For three users, that is $1,044 or $1,764 a year respectively. These are CRM subscription costs; Insightly Marketing, Service, and AppConnect have separate pricing.
Which HubSpot alternative should you choose?
Choose by the work your team needs to complete. The most affordable HubSpot alternatives are useful only when the selected plan covers that work without an unexpected upgrade.
If sales is your main priority
Compare Zoho CRM for customization, Pipedrive for deal management, Freshsales for its Growth workflows, and monday CRM for visual collaboration. Then check the higher-tier costs if sales sequences are essential.
If you deliver projects after the sale
Shortlist KudosCRM and Insightly. Test the handoff from a sales opportunity to project work, including ownership, tasks, customer context, and billing requirements. This test is more useful than comparing feature names alone.
If marketing campaigns drive revenue
Compare ActiveCampaign and Brevo against your actual campaigns, audience segments, and monthly sends. If you also want sales and support together, evaluate EngageBay All-in-One and Salesforce Starter Suite.
HubSpot can remain a sensible fit if your team actively uses its connected products and marketing capabilities. Before switching, compare the migration effort with the improvement you expect in daily work.
For a broader shortlist beyond HubSpot replacements, explore our best CRM software for small businesses comparison.
How to move from HubSpot to another CRM
Start with a data and workflow inventory, then test the destination before a full migration. Exporting records is only one part of the move; ownership, relationships, consent, and automation also need attention.
List what must move. Include contacts, companies, deals, required properties, owners, associations, and any activity history you need.
Review the destination’s limits. Check contact capacity, custom fields, pipelines, user access, and import support on your selected plan.
Export the right information. HubSpot offers choices for properties and associations. Select the data needed for your migration rather than relying on a default view.
Import a small sample. Check field types, dates, owner mapping, duplicate handling, and relationships before importing the full database.
Rebuild and test automations. Translate sequences and workflows into the new system. Check permissions, consent, sending behavior, and exit conditions before enabling them.
Validate the move. Compare counts and important fields, test a real sales task, and retain the source until your team has confirmed the result.
KudosCRM currently imports HubSpot data through CSV with column mapping. Its live API connector is for Pipedrive. The CRM migration overview explains supported records, duplicate handling, and help available on each plan.